Japan’s National Parks – Focused on Increasing Overseas Visitors

If you live in the United States and have been to our National Parks, it's easy to appreciate all the efforts to keep part of our county untouched or reserved for their natural beauty. There are however, other countries who also hold their park system in high regards. 

Japan's government is set on increasing the number of overseas visitors to their 33 national parks. The recent earthquake that registered a 7 on their magnitude scale, may have scared off visitors for a few years, but Japan is using the natural phenomenon to educate and display the magnificent power of nature.

One of the main concerns that the government has is just how to continue to preserve the areas of the park once big crowds return. The balance of having visitors enjoy the parks beauty and intrigue while keeping the fragile aspects of the terrain intact has been an issue the government has been facing for the last 30 years.

The 2020 goal is to have 10 million visitors, basically double the number from 2016. Ministry of the Environment runs the national park system in Japan. If I could give just one piece of advice, I would recommend that they improve the user experience on the website. Definition of national parks is not really necessary as a page in and of it's self.

I would create a portion of the site for international visitors and highlight some of the most popular and fascinating parks that the country has to offer along with some visitor info. As it stands right now, as a visitor, I am confused about what it is they have and that usually never translates to a good experience. 

If you have time to visit one of these parks, I'm sure you won't be disappointed.